Live ecommerce, also known as live streaming ecommerce or live commerce, is an emerging trend in the world of online shopping that allows retailers to showcase and sell their products in real-time through live video streams. Live ecommerce combines the convenience of online shopping with the interactivity of a brick-and-mortar store, giving shoppers the ability to ask questions, receive product recommendations, and make purchases directly through the video stream.
How Does Live Ecommerce Work?
Live ecommerce typically involves a live video stream hosted by a retailer or influencer, showcasing a particular product or group of products. Shoppers can interact with the host and other viewers in real-time through a chat or messaging feature, asking questions about the products, seeking recommendations, or providing feedback. The host can also demonstrate how to use the products or showcase their benefits.
Shoppers can make purchases directly through the live stream, usually via a clickable link or button that takes them to the product page on the retailer’s website. Some platforms even allow shoppers to make purchases without leaving the video stream, adding products to their cart and checking out directly within the live stream.
Live ecommerce has gained popularity in recent years, especially in Asia where it has become a major trend. Many major e-commerce companies in China, such as Alibaba’s Taobao Live, JD.com, and Pinduoduo, have integrated live commerce into their platforms. Amazon Live, launched in 2019, has also entered the live ecommerce market in the United States.
Live ecommerce is not just limited to large retailers or e-commerce giants, however. Small businesses and individual influencers can also use live commerce to sell their products and connect with customers in a more personalized way.
What Products Can be Sold on Live Ecommerce?
Live ecommerce can be used to sell a wide range of products, from fashion and beauty products to home goods, electronics, and even food and beverage products. The key is to showcase the products in a visually appealing and interactive way that engages shoppers and helps them understand the benefits of the products.
Benefits of Live Ecommerce
1.Live ecommerce offers several benefits to retailers and shoppers alike. For retailers, live ecommerce can help to:
2. Increase sales: Live ecommerce can drive sales by offering a more engaging and interactive shopping experience that can help shoppers better understand and appreciate the products.
3.Build brand awareness: Live ecommerce can help to build brand awareness by giving retailers an opportunity to showcase their products in a unique and engaging way.
4.Connect with customers: Live ecommerce can help retailers connect with customers in real-time, answering questions and providing personalized recommendations.
For shoppers, live ecommerce can:
1.Provide a more engaging shopping experience: Live ecommerce can provide a more interactive and engaging shopping experience than traditional e-commerce platforms, allowing shoppers to ask questions, seek recommendations, and interact with other shoppers.
2.Save time: Live ecommerce can help shoppers save time by giving them access to a curated selection of products and the ability to make purchases without leaving the video stream.
The cost to develop a live ecommerce platform can vary depending on several factors, including the size and complexity of the platform, the features and functionality required, and the development team’s experience and location. Generally, the cost can range from a $5000 USD to $25000 USD.
Live ecommerce is a rapidly growing trend that offers several benefits to businesses looking to connect with customers and drive sales. By offering a more engaging and interactive shopping experience, live ecommerce can help businesses build brand awareness, increase sales, and connect with customers in a more personalized way.
If you are interested in developing a live ecommerce platform for your business, then WebTech India can help. With years of experience in e-commerce development, WebTech India has the expertise to create a live ecommerce platform that meets your business needs. To connect with WebTech India, you can reach out to them through their website bestwebsitedevelopmentcompany.inor email connect@bestwebsitedevelopmentcompany.in .
